A better world for you and your animals

The missing "peace" in the relationship with your animal

We have all been conditioned over centuries to believe such things as the boss theory, pressure methods, animals don’t have feelings and that somehow your animal is competing against you. This stems from the judgement of “bad” behaviour which needs correction and reprimand. The problem here is that behaviour is only the outward expression of something else, which is happening on a deeper level and that is how your animal is FEELING.

Either consciously or subconsciously you will be sharing these feelings. It will more than likely be expressed by you as one or as a combination of these emotions. Frustration, anger, worry, guilt, embarrassment, helplessness, despair, anxiety and the list goes on.
This creates a gap between how you truly feel about your animal, the love you have for them and the way you are reacting to them. It is this separation that causes the most pain in the relationship! 

The key to making fast and long-lasting positive change is to help them let go of fear and build trust and confidence in you and his or her surroundings.

Discover a new connection, that will benefit you as much as your animal

The Trust Technique® is a mindful approach to help your animal and yourself. A simple way to develop a peaceful connection with trust and confidence. By changing the negative feelings you are sharing.
Experience a quantum shift in shared trust, overcome problems in a kind considerate way and develop new inspired levels of co-operation.
The Trust Technique can help all sentient beings with a gently profound non-dominant approach.

Inspiring and touching messages that talk straight to the heart. Time for change cannot be postponed, starting from ourselves for the benefit of animals and the whole planet. Thank you, James and Shelley, for all what you are doing and how you are doing it.

Start Learning today

Here are 2 options to learning the Trust Technique.

The Introduction (Messages Of Trust)

Dip your paw in to test the water!

  • A very detailed look at what the Trust Technique is and what it represents.
  • Stunning examples and clear understandings of how this method can help both you and your animals.
  • Start learning the techniques with the first two exercises found in the foundation course

The Foundation (Trust Technique Video Course)

Dive in labrador style!

  • Learn all the techniques for both you and your animals.
  • With 300+ videos with over 60 hours of amazing content.
  • Detailed tutorials and case studies with horses, dogs, cats, lions and bears.
  • Case studies show helping rescue centres worldwide and private consultations.
  • A lifetime of understanding that has taken 10 years to build online.
  • Delivering these skills in a well-designed structure making learning efficient and easy.
  • Anyone can learn this technique and the foundation course makes this a reality!


Messages Of Trust Video Series
£ 6.50 Onetime Payment + vat
  • Start learning the techniques for you and your animals
  • One payment for lifetime access
  • Message 1 - Building connection
  • Messages 2 - Overcoming problems
  • Messages 3 - Inspired possibilities
  • Start learning the techniques
  • Perfect introduction for the foundation course
  • Subtitles in Deutsch, Espanol, Italiano and Francais
  • 14 Day Money Back Guarantee
  • GDPR Compliant


Trust Technique Video Course
£ 297.00 Onetime Payment + vat
  • Learn ALL the techniques for you and your animals
  • One payment for lifetime access
  • Instant access to over 300 life changing videos
  • Examples with horses, dogs, cats, lions and bears
  • Easy to follow and apply tutorials
  • Be part of a caring online community
  • Forum access
  • Ask Questions
  • Learning tools
  • Free upgades
  • Subtitles "being created" in Deutsch, Espanol, Italiano and Francais.
  • Prerequisite for The Trust Technique Practitioner
  • Know that your contribution is helping animals worldwide
  • 14 Day Money Back Guarantee
  • GDPR Compliant

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What do members say?

Messages Of Trust

Em Howard

Absolutely inspirational for both animals & humans! I will be sharing your link to all my friends so that they can help their own animals and we can all spread the word about Trust Technique. Thank you for all the wonderful work that you do & for helping to transform the lives of so many.


Messages of Trust is very well presented and easy to apply. Much appreciated for all is shared with others to assist us all to live together peacefully.


Thank you James & Shelley for sharing this life changing experience. I feel so inspired by The Trust Technique and all it has to offer the animal world, but also all it has to offer myself, in terms of managing my mental health . I intend to learn to use The Trust Technique with my nine year old Beagle, Rocket, to improve our connection. I also intend to use the Trust Technique as a foundation to my learning Equine Interaction Experience Practitioner (EIEP) training. Thank you for all that you do to improves the lives of animals, especially those that have been mistreated by humans. Thank you for giving them hope. In the words of Jane Goodall: Only if we understand can we care, Only if we care will we help, Only if we help shall they be saved' - Elizabeth Jane


Herzlichen Dank für das freie Teilen der Videos.Für mich war es noch das fehlende Puzzleteil in der Beziehung zu Tieren. Ihr trägt mit Eurer Arbeit dazu bei, die Welt friedlicher und glücklicher zu gestalten.und...exzellentes teaching...Danke vielmal💛

Thank you for sharing the free videos. To me this was the missing piece in my relationship with animals. Your work is making the world a more peaceful and happy place... excellent teaching... thank you so much.


So far I’m really enjoying this course. It’s helping me learn more about myself and how my own reactions affect my relationships with my furry companions

Trust Technique Video course


This course has been a life changer for myself, my human family and my animal family. From the beginning, the way in which the "stages" of the technique was delivered and taught with such care and so succinct made the learning possible. Followed by the incredible case studies. Each case study attuned my learning and addressed situations so that the application of applying The Trust Technique to the unique being can be finely finessed. Meaning, see the unique individual and in that moment address the situation with the feel all while be in the mind/heart set of how can I better serve the being in front of me. Thank you from the bottom of my heart. I plan to become a certified practitioner. Thank you James, Shelly and the staff for developing an online methodology and beautiful delivery of this practice. This is Oso at zero. He is a sensitive being. Aren't they all.

Brooke Grocke

I thought the course was incredibly thorough and detailed in demonstrating how to deliver the technique. The hours of video footage taken to aid students in the learning process is a real testament to James & Shelley and shows how dedicated they are in ensuring that the Trust Technique is delivered to the highest standards. This course has taught me so much about how my own state of mind effects my animals; an awareness which I now carry with me in my daily life and has helped me to shape a better, more intuitive and deeply connected relationship with them. Thank you James & Shelley for sharing this incredible and profound technique with us all. Truly life changing!


I learned to be a better listener for my dog and the importance of going at its pace, the power of gentleness, patience and perseverance to release patterns and create new ones .

this course is so inspirational that I want to go deeper and share this in the proper way. So I registered for the next step to become a practitioner of the TT and I am so happy to join the next winter practitioner train.


It modeled for me how to be in the present moment and be peaceful within myself. This in turn helped me and my animals come into better alignment with one another. I find that the meditative technique very easy to use throughout my day if I sense my energy level getting too high.


I loved this course! It is inspiring and practical. I can see the possibility of making the world a better place for animals and their people using the Trust Technique.

Questions & Answers

The first course The Messages Of Trust is the introduction video series where you understand the essence and start learning the techniques. The Trust Technique Video course is the foundation where you can learn all the techniques.

They are the pure essence of the Trust Technique. Describing in great detail what this method is and how this approach can benefit both you and your animals. It is the introduction course and helps you to know if this way of helping is right for you.

The Trust Technique Video Course is the foundation, where you can learn all the techniques. Over 60 hours of stunning examples with detailed tutorials designed to make learning easy and fun. 

It has taken 10 years to create this profound and life changing course. The Video course is also the prerequisite for those who would like to be qualified to help people and their animals.

We believe that it works with all sentient beings. Not that we have worked with all the different animals on the planet :) We have worked with horses, dogs, cats, lions, bears and numerous types of farm animals.

The Trust Technique was developed to help the sensitive animals that the other approaches have not been able to help. Because the animals’ opinion is fully regarded it means that the animal is not placed in a position to be pressured. This then helps them trust and build confidence in you.

The Messages Of Trust
This is the introduction course.
The Trust Technique Video Course 
This is the online foundation course. This teaches you all of the techniques themselves and contains over 50 hours of video tutorials and case studies with horses, dogs, cats, lions and bears
The Trust Technique Practitioner online qualification
This is a 2 year (part-time) Ofqual level 3 diploma, for those wishing to have a career in helping people and animals.
Animal Communication Audio Set
Teaching the very natural skill of animal communication
We also have a number of in-person workshops we teach in Europe, America and Australia

It can really help!
The Trust Technique takes your relationship to the next level. Building a deeper connection and showing clearly how to share the true spirit of co-operation

Yes because this is the relationship underneath the actions we do. Will it change what you do? This we can not answer. Will it change HOW you do? Most definitely.

Please contact us and we will be delighted to help you

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