A better world for you and your animals

The missing "peace" in the relationship with your animal

We have all been conditioned over centuries to believe such things as the boss theory, pressure methods, animals don’t have feelings and that somehow your animal is competing against you. This stems from the judgement of “bad” behaviour which needs correction and reprimand. The problem here is that behaviour is only the outward expression of something else, which is happening on a deeper level and that is how your animal is FEELING.

Either consciously or subconsciously you will be sharing these feelings. It will more than likely be expressed by you as one or as a combination of these emotions. Frustration, anger, worry, guilt, embarrassment, helplessness, despair, anxiety and the list goes on.
This creates a gap between how you truly feel about your animal, the love you have for them and the way you are reacting to them. It is this separation that causes the most pain in the relationship! 

The key to making fast and long-lasting positive change is to help them let go of fear and build trust and confidence in you and his or her surroundings.

Discover a new connection, that will benefit you as much as your animal

The Trust Technique® is a mindful approach to help your animal and yourself. A simple way to develop a peaceful connection with trust and confidence. By changing the negative feelings you are sharing.
Experience a quantum shift in shared trust, overcome problems in a kind considerate way and develop new inspired levels of co-operation.
The Trust Technique can help all sentient beings with a gently profound non-dominant approach.

Inspiring and touching messages that talk straight to the heart. Time for change cannot be postponed, starting from ourselves for the benefit of animals and the whole planet. Thank you, James and Shelley, for all what you are doing and how you are doing it.

Start Learning today

Here are 2 options to learning the Trust Technique.

The Introduction (Messages Of Trust)

Dip your paw in to test the water!

  • A very detailed look at what the Trust Technique is and what it represents.
  • Stunning examples and clear understandings of how this method can help both you and your animals.
  • Start learning the techniques with the first two exercises found in the foundation course

The Foundation (Trust Technique Video Course)

Dive in labrador style!

  • Learn all the techniques for both you and your animals.
  • With 300+ videos with over 60 hours of amazing content.
  • Detailed tutorials and case studies with horses, dogs, cats, lions and bears.
  • Case studies show helping rescue centres worldwide and private consultations.
  • A lifetime of understanding that has taken 10 years to build online.
  • Delivering these skills in a well-designed structure making learning efficient and easy.
  • Anyone can learn this technique and the foundation course makes this a reality!


Messages Of Trust Video Series
£ 6.50 Onetime Payment + vat
  • Start learning the techniques for you and your animals
  • One payment for lifetime access
  • Message 1 - Building connection
  • Messages 2 - Overcoming problems
  • Messages 3 - Inspired possibilities
  • Start learning the techniques
  • Perfect introduction for the foundation course
  • Subtitles in Deutsch, Espanol, Italiano and Francais
  • 14 Day Money Back Guarantee
  • GDPR Compliant


Trust Technique Video Course
£ 297.00 Onetime Payment + vat
  • Learn ALL the techniques for you and your animals
  • One payment for lifetime access
  • Instant access to over 300 life changing videos
  • Examples with horses, dogs, cats, lions and bears
  • Easy to follow and apply tutorials
  • Be part of a caring online community
  • Forum access
  • Ask Questions
  • Learning tools
  • Free upgades
  • Subtitles "being created" in Deutsch, Espanol, Italiano and Francais.
  • Prerequisite for The Trust Technique Practitioner
  • Know that your contribution is helping animals worldwide
  • 14 Day Money Back Guarantee
  • GDPR Compliant

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What do members say?

Messages Of Trust


I absolutely enjoyed the Messages of Trust. I am now currently taking The Trust Technique Video Course as I wanted to learn more so that I can have a deeper connection with our dog.


Deeply Grateful - soaking this all in..... Smile.


In addition to this course, I have gone through the entire Trust Technique Video Course. Messages of Trust certainly inspired me to take the longer course and I am so glad that I did because it is absolutely wonderful. I have come back to this one to remember what I originally learned and it is even richer for me now. I have so much more peacefulness of my own now and that’s even before we talk about the animals!

Sabine Meienberg-Kronenberg

Ich bin begeistert von der Trust Technique, wie die Tiere auf dies Technik reagieren ist wunderschön. Ich bin vor einigen Jahren auf diese Technik gestossen und war damals schon fasziniert, leider reichten meine Englisch Kenntnisse nicht aus für einen solchen Kurs, dank der Übersetzung konnte ich die Trust Technique doch noch kennenlernen . Wenn ich die Technik mach, komme ich selber in einen tiefen inneren Frieden .
Vielen , vielen Dank.

I’m blown away by the Trust Technique, the way the animals react is just beautiful! I discovered this technique years ago, but my English was not sufficient for the course, thanks to the translations I could learn the Trust Technique at last! When I practise I feel a deep inner peace.
Thank you so much!


Thank you very much James and Shelley for this exciting and fascinating introduction to your work. I am glad that one of my students told me about the Trust Technique a week ago so that I can now start to discover its possibilities.

Trust Technique Video course

Aja Anne

The Trust Technique Video Course is such a rich package of hands-on visuals that with each video I dove deeper into the different dimensions of this amazing technique. Through the video course, I was able to witness the transformation of so many different individuals under the most diverse living conditions, that I step by step developed an increasingly finer perception and gained a more and more differentiated awareness of the amazingly interdependent relationship between us humans and our animals. I was highly impressed by the vast range of knowledge, skills and experience that James and Shelley can rely on and it is a great pleasure to learn from them and the contagious gentle, peaceful atmosphere they convey. It was so touching at times to watch them in action that I advise everyone who is planning to take this course to have a kleenex -box to hand -:) By discovering the trust technique I gained back the motivation, confidence and innate joy to engage in the field of the human-animal relationship. To find the TT in the world-wide-web was quite a revelation for me because I had many moments of intuitively grasping situations when it comes to dealing with horses or dogs that left me highly doubtful and felt left alone with it. Thank you for this amazing piece of work you brought to life by following your calling, James and Shelley. Here is MY big sigh of relief.


This course is just amazing. It helped me finally get a deep understanding of my horse and the other horses with him. I got issues solved that I couldn't ressolve in 6 years. Seeing the effect of the TT on the animals is just astonishing. And ever since I haven't touched a whip. It's so freeing and fun and peaceful and fun and harmonic and fun 😀 😀 😀
I've also learned so much about myself. I wouldn't miss it.

Franziska Müller

This course is the reason why I signed up for the Trust Technique Practitioner. I am already very excited about this journey!


I have been so impressed with this course. Learnt so much and look forward to helping more animals. During the course I found changes within myself, for the better. I have been quite addicted and can't wait to learn more.
Thank you so much James and Shelley

Abdelaziz Karnichi


Questions & Answers

The first course The Messages Of Trust is the introduction video series where you understand the essence and start learning the techniques. The Trust Technique Video course is the foundation where you can learn all the techniques.

They are the pure essence of the Trust Technique. Describing in great detail what this method is and how this approach can benefit both you and your animals. It is the introduction course and helps you to know if this way of helping is right for you.

The Trust Technique Video Course is the foundation, where you can learn all the techniques. Over 60 hours of stunning examples with detailed tutorials designed to make learning easy and fun. 

It has taken 10 years to create this profound and life changing course. The Video course is also the prerequisite for those who would like to be qualified to help people and their animals.

We believe that it works with all sentient beings. Not that we have worked with all the different animals on the planet :) We have worked with horses, dogs, cats, lions, bears and numerous types of farm animals.

The Trust Technique was developed to help the sensitive animals that the other approaches have not been able to help. Because the animals’ opinion is fully regarded it means that the animal is not placed in a position to be pressured. This then helps them trust and build confidence in you.

The Messages Of Trust
This is the introduction course.
The Trust Technique Video Course 
This is the online foundation course. This teaches you all of the techniques themselves and contains over 50 hours of video tutorials and case studies with horses, dogs, cats, lions and bears
The Trust Technique Practitioner online qualification
This is a 2 year (part-time) Ofqual level 3 diploma, for those wishing to have a career in helping people and animals.
Animal Communication Audio Set
Teaching the very natural skill of animal communication
We also have a number of in-person workshops we teach in Europe, America and Australia

It can really help!
The Trust Technique takes your relationship to the next level. Building a deeper connection and showing clearly how to share the true spirit of co-operation

Yes because this is the relationship underneath the actions we do. Will it change what you do? This we can not answer. Will it change HOW you do? Most definitely.

Please contact us and we will be delighted to help you

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