A better world for you and your animals

The missing "peace" in the relationship with your animal

We have all been conditioned over centuries to believe such things as the boss theory, pressure methods, animals don’t have feelings and that somehow your animal is competing against you. This stems from the judgement of “bad” behaviour which needs correction and reprimand. The problem here is that behaviour is only the outward expression of something else, which is happening on a deeper level and that is how your animal is FEELING.

Either consciously or subconsciously you will be sharing these feelings. It will more than likely be expressed by you as one or as a combination of these emotions. Frustration, anger, worry, guilt, embarrassment, helplessness, despair, anxiety and the list goes on.
This creates a gap between how you truly feel about your animal, the love you have for them and the way you are reacting to them. It is this separation that causes the most pain in the relationship! 

The key to making fast and long-lasting positive change is to help them let go of fear and build trust and confidence in you and his or her surroundings.

Discover a new connection, that will benefit you as much as your animal

The Trust Technique® is a mindful approach to help your animal and yourself. A simple way to develop a peaceful connection with trust and confidence. By changing the negative feelings you are sharing.
Experience a quantum shift in shared trust, overcome problems in a kind considerate way and develop new inspired levels of co-operation.
The Trust Technique can help all sentient beings with a gently profound non-dominant approach.

Inspiring and touching messages that talk straight to the heart. Time for change cannot be postponed, starting from ourselves for the benefit of animals and the whole planet. Thank you, James and Shelley, for all what you are doing and how you are doing it.

Start Learning today

Here are 2 options to learning the Trust Technique.

The Introduction (Messages Of Trust)

Dip your paw in to test the water!

  • A very detailed look at what the Trust Technique is and what it represents.
  • Stunning examples and clear understandings of how this method can help both you and your animals.
  • Start learning the techniques with the first two exercises found in the foundation course

The Foundation (Trust Technique Video Course)

Dive in labrador style!

  • Learn all the techniques for both you and your animals.
  • With 300+ videos with over 60 hours of amazing content.
  • Detailed tutorials and case studies with horses, dogs, cats, lions and bears.
  • Case studies show helping rescue centres worldwide and private consultations.
  • A lifetime of understanding that has taken 10 years to build online.
  • Delivering these skills in a well-designed structure making learning efficient and easy.
  • Anyone can learn this technique and the foundation course makes this a reality!


Messages Of Trust Video Series
£ 6.50 Onetime Payment + vat
  • Start learning the techniques for you and your animals
  • One payment for lifetime access
  • Message 1 - Building connection
  • Messages 2 - Overcoming problems
  • Messages 3 - Inspired possibilities
  • Start learning the techniques
  • Perfect introduction for the foundation course
  • Subtitles in Deutsch, Espanol, English and Francais
  • 14 Day Money Back Guarantee
  • GDPR Compliant


Trust Technique Video Course
£ 297.00 Onetime Payment + vat
  • Learn ALL the techniques for you and your animals
  • One payment for lifetime access
  • Instant access to over 300 life changing videos
  • Examples with horses, dogs, cats, lions and bears
  • Easy to follow and apply tutorials
  • Be part of a caring online community
  • Forum access
  • Ask Questions
  • Learning tools
  • Free upgades
  • Subtitles in Deutsch, Espanol, English and Francais (tutorials so far)
  • Prerequisite for The Trust Technique Practitioner
  • Know that your contribution is helping animals worldwide
  • 14 Day Money Back Guarantee
  • GDPR Compliant

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What do members say?

Messages Of Trust


I have tried to write this several times, and it always ends up a novel!
So I read many of the others and can only re-iterate all the positive comments.
Very grateful you made the Messages of Trust available, I have been aware of the Trust Technique for a while, but these vids showed me clearly the course I need to take for myself and for my horses. "When the student is ready the teacher appears."
I have been searching for a way to connect with my horses in a way that 'regards and respects' them rather than shuts them down and get responses from being trained.
Two realisations of note, I will be doing more work on myself than on the horses!!
I doubt I will be able to ride or train or see behaviour in the same way again.
I am looking forward to developing true connection and communication with my horses
Is there a time limit on availability of the Messages of Trust, need to keep watching


As one of your Practitioners, I am forever grateful for your work, dear Shelley and James! These messages of trust are so deep and insightful - and will be the foundation of my Trust Technique work with my clients.

Masako Simmons

Thank you so much for creating this video course! Such a concentrated rich version of TT descriptions.
Each step is described in great detail and very clear. It helps me so much when I need to describe to clients. I'll spread these important messages as much as I can.
Thank you!

Catherine Dowden

Oh wow, I just loved the Messages of Trust, so inspiring and thought provoking!
I have been doing the video course for a few years on and off ,but watching this has inspired me to get back into it fully as I feel I have a better understanding of the whole concept. I feel You have given me a lot more insight into the how and why it works! Thank you both from the bottom of my heart , your work is incredible , watching the videos of what you achieve is amazing and certainly stirs the emotions ! ?❤️


I thoroughly enjoyed this!
Thank you

Trust Technique Video course

Questions & Answers

The first course The Messages Of Trust is the introduction video series where you understand the essence and start learning the techniques. The Trust Technique Video course is the foundation where you can learn all the techniques.

They are the pure essence of the Trust Technique. Describing in great detail what this method is and how this approach can benefit both you and your animals. It is the introduction course and helps you to know if this way of helping is right for you.

The Trust Technique Video Course is the foundation, where you can learn all the techniques. Over 60 hours of stunning examples with detailed tutorials designed to make learning easy and fun. 

It has taken 10 years to create this profound and life changing course. The Video course is also the prerequisite for those who would like to be qualified to help people and their animals.

We believe that it works with all sentient beings. Not that we have worked with all the different animals on the planet :) We have worked with horses, dogs, cats, lions, bears and numerous types of farm animals.

The Trust Technique was developed to help the sensitive animals that the other approaches have not been able to help. Because the animals’ opinion is fully regarded it means that the animal is not placed in a position to be pressured. This then helps them trust and build confidence in you.

The Messages Of Trust
This is the introduction course.
The Trust Technique Video Course 
This is the online foundation course. This teaches you all of the techniques themselves and contains over 50 hours of video tutorials and case studies with horses, dogs, cats, lions and bears
The Trust Technique Practitioner online qualification
This is a 2 year (part-time) Ofqual level 3 diploma, for those wishing to have a career in helping people and animals.
Animal Communication Audio Set
Teaching the very natural skill of animal communication
We also have a number of in-person workshops we teach in Europe, America and Australia

It can really help!
The Trust Technique takes your relationship to the next level. Building a deeper connection and showing clearly how to share the true spirit of co-operation

Yes because this is the relationship underneath the actions we do. Will it change what you do? This we can not answer. Will it change HOW you do? Most definitely.

Please contact us and we will be delighted to help you

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