The Trust Technique

Video Course

The best way to learn the techniques for your personal use
60 hours of videos clearly sharing how to increase trust and confidence in both you and your animals’ lives.

Tutorials & Case Studies
with horses, dogs, cats, lions and bears

A life changing video course!

This video course opens your mind to a world of possibilities where animal intelligence can be discovered in an environment of trust and confidence.

Since 2010, James has video recorded all sessions with rescue centres and his private clients. This has created a vast collection of stunning examples of how the Trust Technique works with all types of animals – dogs, horses, cats, lions and even rescued bears.

Each video story highlights different problems and how the principles and concepts of this method have been applied. These working examples, are accompanied by creative video tutorials which have been designed to teach you this method with ease. Breaking each concept down into practical exercises for you to do with your animals.  Making this powerful technique available for you, to use at home anytime, no matter how busy your schedule!

"This course is one of the most valuable things I have ever watched in my life. It not only helps me to help my furry friends, it also helps to understand more about who and what we all really are. The sharing of feelings, thoughts and being among all of us, humans, animals, is such an amazing gift. I remind myself daily to share the right feelings with others and not the wrong ones. I love to be able to give more peace to any animal or human, including myself. James and Shelley and everyone participating: A huge THANK YOU from my part. What you do really changes the world. I wish, everybody would follow the course and live what it teaches. Lots of love and gratitude for your amazing, kind, wonderful work"

Inspired possibilities with kindness!

The Trust Technique ® is based on the premise that you and your animals share and react to micro feelings. When there is over-thinking it creates strong emotional feelings. This makes it difficult to understand or connect with each other and can have a negative impact on the relationship. Over-thinking is one of the main causes for so called “behavioural problems” in both animals and people!

This mindful practice is shared between you and your animals and is the opposite to over-thinking. The new connection builds a core bond of trust and confidence in each other, which can then be developed well beyond any problems. When the relationship shifts from fear to trust, over-reactions are replaced with instinctual learning.

A peaceful authentic state of being that promotes cooperation through kindness. The reward, is a more truthful understanding of animal intelligence and allows for communication that manifests in shared wellbeing.

Course structure

The video course is laid out in sections, in total there are currently over 250 videos. Each section has a number of different tutorials and working sessions with different animals. You will find Horses, Dogs, Cats, Lions and Bears all being helped with the Trust Technique. The tutorials give very clear exercises so that you can start using the Trust Technique with your animal within the first hour. The animal sessions are either working and helping rescued animals or private consultations with James’ clients.

This is the perfect way for you to discover the many concepts and principles of the Trust Technique and then share this practically with your own animals.

James teaches you on a one to one level, sharing his intimate and personal experiences of working with clients and rescue centre animals. Imagine being able to connect to this information when you need it! The course plays on all devices, so you can watch with your horse in the field!

The course is really well laid out, layering information by introducing a topic and returning to it so you can really “get” it. I have been using this course in preparation for taking on a highly sensitive rescue dog – which has been a process over several months. In the meantime, our Beagle, along with all of us, has been reaping the benefits of receiving TT and our new Rescue arrived 5 days ago. I have been doing 3 x 10ish mins a day and he is already a much more chilled out dog. I sent a video of him to his foster home and she literally burst into tears saying she had never seen him so relaxed and at peace. I can’t recommend this course highly enough, it just makes everyone in the family more gentle and thoughtful.


James and Shelley donate their time to teach rescue staff this method. The examples in the video course feature Dogs, Horses, Cats, Lions and Bears


The video course covers numerous home visits, helping animals and people with the Trust Technique. These examples include Dogs, Horses and Cats.


Detailed and fun tutorials which are simple to do and very beautiful to share with your animals. Experience is everything and this is where yours starts!

Course Benefits

The Trust Technique is not just for helping your animal who has problems! It is a combination of both communication and healing that will benefit you as much as them. 

At the beginning it may be that you need to help them find trust and confidence and this soon develops to deepened states of connection and communication.

Lifetime Membership

1 simple payment
£ 297 Onetime Payment + vat
  • Learn the techniques for you and your animals
  • Instant access to over 250 life changing videos
  • Examples with horses, dogs, cats, lions and bears
  • Easy to follow and apply tutorials
  • Be part of a caring online community
  • Forum access
  • Ask Questions
  • Know that your contribution is helping animals worldwide
  • Prerequisite for TT Practitioners, clinics and consultations
  • 14 day money back guarantee
  • GDPR Compliant
  • Secure Payment PayPal or Stripe

See the price in your currency

Step 1 Enter the amount in box 1 – Step 2 Select country in box 3

Questions & Answers

We believe that it works with all sentient beings. Not that we have worked with all the different animals on the planet :) We have worked with horses, dogs, cats, lions, bears and numerous types of farm animals.

The Trust Technique was developed to help the sensitive animals that the other approaches have not been able to help. Because the animals’ opinion is fully regarded it means that the animal is not placed in a position to be pressured. This then helps them trust and build confidence in you.

The Messages Of Trust
This is the introduction course.
The Trust Technique Video Course 
This is the online foundation course. This teaches you all of the techniques themselves and contains over 50 hours of video tutorials and case studies with horses, dogs, cats, lions and bears
The Trust Technique Practitioner online qualification
This is a 2 year (part-time) Ofqual level 3 diploma, for those wishing to have a career in helping people and animals.
Animal Communication Audio Set
Teaching the very natural skill of animal communication
We also have a number of in-person workshops we teach in Europe, America and Australia

It can really help!
The Trust Technique takes your relationship to the next level. Building a deeper connection and showing clearly how to share the true spirit of co-operation

Yes because this is the relationship underneath the actions we do. Will it change what you do? This we can not answer. Will it change HOW you do? Most definitely.

Please contact us and we will be delighted to help you

Fill out the form below with your question

All Reviews


I have been using the trust technique with the four cats and twelve goats of my landlady. The cats have become very trusting and I have become close friends with one of them, the mother of the other three. In the beginning, she was very jumpy and would attack me if I touched her tail or other sensitive areas of her body. This behaviour has completely disappeared and she is very trusting by now, lying on my chest with her face next to my face, purring like a small engine and eating out of my plate, if she gets a chance. With the goats, I used the trust technique on several occasions, for instance when the young billy goat got castrated and was in great pain for over a week I used reiki and got present with him. I used it with the female goats during their pregnancies/deliveries and with the 7 baby goats to put them all to sleep. It was all very touching, as they would climb all over me and fall asleep on my lap as small children would. The trust I could build with all of them really helps also in everyday situations, when an animal gets stuck somewhere and I need to help to free them, they know that I’m here to help and won’t hurt them. All of the goats are very tender and love being groomed or cuddled and they show exactly where they want to be petted and scratched. Unfortunately, my landlady brought the five male baby goats to the butcher before they were coming of age. This was rather heartbreaking for me and I told her that I don’t want to be part of that in any way.


I have loved learning through watching the Trust Technique video course. I have practiced quite a lot on my own horses and found it to be not just beneficial for my horses but for me. I have 3 rescue horses, each with their own issues. Charlie was starved and didn’t enjoy being with people, he will do anything for you now and my 16yo daughter has backed him using only a rope halter and lead. He will make an excellent Therapy horse to go on to help adults and children with their issues.

Spud came to me as a project pony after he suffered a traumatic experience. He was a very angry pony, you could not touch him without him wanting to bite you. I used the TT and after a week he finally laid down and went into the deep sleep and released all his tension. All without touching! This was so very rewarding. The next day he was cured of biting and is working towards being ready to teach kids again.

My other horse Roxy was left to a guy in a will, he didn’t really want her but obviously felt obligated to look after her. He kept her with his sheep and fed her lots of oats and Lucerne hay in order to move her between grassy paddocks.
She is only 6 and looked more like a quarter horse than a stock horse because of her excess weight.
Her temperament has softened by using the TT and is now much more willing to co-operate without the use of food and is now a beautiful horse to be around.

Thank you for giving me the tools to be so in control of my feelings and to help my horses control theirs too and let go of past traumatic experiences and be happy again 🙂

Alex Nadolishny

I’m still learning, but I was already able to use the Trust Technique with my 2.5 yr dog, a green horse I’m working with, and neighbours’ puppies (we teamed up with my dog working on them, she may be learning the TT faster than I can!))) It was truly an eye-opener. Some elements of this can be found in the teachings and techniques of the best dog and horse trainers – perhaps arrived at intuitively; but James was able to actually make a comprehensive system, explain why and how it works, and create highly effective practical guidance. This makes this technique so effective and universal. It also allows one to sort through methods and techniques one has been taught before learning this or may encounter later – and remove counterproductive elements that often inhibit growth and progress. This course is truly amazing and I would recommend it to everyone who is looking to progress beyond fixed prescriptive training methods, build trust and communication with their animal, build self-awareness and work on advanced forms of cooperative interaction. I would like to mention that many elements of TT also work well with small children who are not yet relying on verbal communication. I’ve also noticed that I’m now changing my communication with adults as well, recognizing a very important component of non-verbal communication between humans.


The TT -Video Course, relating years of experience, is a wonderful tool to make the world a softer place, for both animals and humans. Thanks to James and Shelley for having created this fantastic pedagogic path online! Regular updates are really ‘the icing on the cake’!
When it is gentle, soft or sweet, it is TT! That is what I do appreciate so much!
Keep up the good work, kind regards.

Mari Wadsworth

I have easily spent 4 times the cost of the Trust Technique video course on professional trainers, group obedience classes, animal communicators, and every kind of training collar, harness, etc. to help my 90 pound American Bulldog overcome his sensitivity and reactivity. Not to mention thousands of dollars on vet bills for allergies and digestive issues aggravated (if not caused) by stress, some originating at birth. While all of those things “worked” to some extent (i.e., produced a more compliant dog), even the positive aspects were not life-changing. I turned to the Trust Technique somewhat as a “last resort” after my dog bit a jogger–something I never thought he would do, and which he did whilst walking just behind me at a perfect heel, on a loose lead, without a sound of warning. What a helpless feeling, to know your animal is suffering and feel you’ve tried everything to help, and they’re actually getting worse! I just wanted him to be able to talk to me: to tell me what’s working and not working, what hurts, what’s scary, what’s manageable and what’s simply “too much.” The Trust Technique gave me that. It revealed to me in a systematic way the natural ways of being with animals I take for granted, and stripped away all the “conventional wisdom” of my professional life with dogs. It showed me how to unlock my own creativity in service of my animal. It brought back the joy of being in the world with my dog, almost especially when things go “wrong”. It’s the best feeling in the world to help an animal learn something without fear, to witness that joy and gratitude when they master themselves. For both of us, it transformed “heel” into “heal.” I was sceptical that anything so simple, that anyone can do, could work where all these other techniques had failed. But it’s the ONLY thing that worked. It’s fair to say there isn’t any relationship–to a person, animal, or area of life–where applying the Trust Technique hasn’t revealed a new path forward for me.

Currency Converter

To see how much it is in your own currency

1 Enter the amount to convert in the first box

2 Select your county/currency in the 3 rd box

3 The result is shown below