The Trust Technique

Video Course

The best way to learn the techniques for your personal use
60 hours of videos clearly sharing how to increase trust and confidence in both you and your animals’ lives.

Tutorials & Case Studies
with horses, dogs, cats, lions and bears

A life changing video course!

This video course opens your mind to a world of possibilities where animal intelligence can be discovered in an environment of trust and confidence.

Since 2010, James has video recorded all sessions with rescue centres and his private clients. This has created a vast collection of stunning examples of how the Trust Technique works with all types of animals – dogs, horses, cats, lions and even rescued bears.

Each video story highlights different problems and how the principles and concepts of this method have been applied. These working examples, are accompanied by creative video tutorials which have been designed to teach you this method with ease. Breaking each concept down into practical exercises for you to do with your animals.  Making this powerful technique available for you, to use at home anytime, no matter how busy your schedule!

"This course is one of the most valuable things I have ever watched in my life. It not only helps me to help my furry friends, it also helps to understand more about who and what we all really are. The sharing of feelings, thoughts and being among all of us, humans, animals, is such an amazing gift. I remind myself daily to share the right feelings with others and not the wrong ones. I love to be able to give more peace to any animal or human, including myself. James and Shelley and everyone participating: A huge THANK YOU from my part. What you do really changes the world. I wish, everybody would follow the course and live what it teaches. Lots of love and gratitude for your amazing, kind, wonderful work"

Inspired possibilities with kindness!

The Trust Technique ® is based on the premise that you and your animals share and react to micro feelings. When there is over-thinking it creates strong emotional feelings. This makes it difficult to understand or connect with each other and can have a negative impact on the relationship. Over-thinking is one of the main causes for so called “behavioural problems” in both animals and people!

This mindful practice is shared between you and your animals and is the opposite to over-thinking. The new connection builds a core bond of trust and confidence in each other, which can then be developed well beyond any problems. When the relationship shifts from fear to trust, over-reactions are replaced with instinctual learning.

A peaceful authentic state of being that promotes cooperation through kindness. The reward, is a more truthful understanding of animal intelligence and allows for communication that manifests in shared wellbeing.

Course structure

The video course is laid out in sections, in total there are currently over 250 videos. Each section has a number of different tutorials and working sessions with different animals. You will find Horses, Dogs, Cats, Lions and Bears all being helped with the Trust Technique. The tutorials give very clear exercises so that you can start using the Trust Technique with your animal within the first hour. The animal sessions are either working and helping rescued animals or private consultations with James’ clients.

This is the perfect way for you to discover the many concepts and principles of the Trust Technique and then share this practically with your own animals.

James teaches you on a one to one level, sharing his intimate and personal experiences of working with clients and rescue centre animals. Imagine being able to connect to this information when you need it! The course plays on all devices, so you can watch with your horse in the field!

The course is really well laid out, layering information by introducing a topic and returning to it so you can really “get” it. I have been using this course in preparation for taking on a highly sensitive rescue dog – which has been a process over several months. In the meantime, our Beagle, along with all of us, has been reaping the benefits of receiving TT and our new Rescue arrived 5 days ago. I have been doing 3 x 10ish mins a day and he is already a much more chilled out dog. I sent a video of him to his foster home and she literally burst into tears saying she had never seen him so relaxed and at peace. I can’t recommend this course highly enough, it just makes everyone in the family more gentle and thoughtful.


James and Shelley donate their time to teach rescue staff this method. The examples in the video course feature Dogs, Horses, Cats, Lions and Bears


The video course covers numerous home visits, helping animals and people with the Trust Technique. These examples include Dogs, Horses and Cats.


Detailed and fun tutorials which are simple to do and very beautiful to share with your animals. Experience is everything and this is where yours starts!

Course Benefits

The Trust Technique is not just for helping your animal who has problems! It is a combination of both communication and healing that will benefit you as much as them. 

At the beginning it may be that you need to help them find trust and confidence and this soon develops to deepened states of connection and communication.

Lifetime Membership

1 simple payment
£ 297 Onetime Payment + vat
  • Learn the techniques for you and your animals
  • Instant access to over 250 life changing videos
  • Examples with horses, dogs, cats, lions and bears
  • Easy to follow and apply tutorials
  • Be part of a caring online community
  • Forum access
  • Ask Questions
  • Know that your contribution is helping animals worldwide
  • Prerequisite for TT Practitioners, clinics and consultations
  • 14 day money back guarantee
  • GDPR Compliant
  • Secure Payment PayPal or Stripe

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Questions & Answers

We believe that it works with all sentient beings. Not that we have worked with all the different animals on the planet :) We have worked with horses, dogs, cats, lions, bears and numerous types of farm animals.

The Trust Technique was developed to help the sensitive animals that the other approaches have not been able to help. Because the animals’ opinion is fully regarded it means that the animal is not placed in a position to be pressured. This then helps them trust and build confidence in you.

The Messages Of Trust
This is the introduction course.
The Trust Technique Video Course 
This is the online foundation course. This teaches you all of the techniques themselves and contains over 50 hours of video tutorials and case studies with horses, dogs, cats, lions and bears
The Trust Technique Practitioner online qualification
This is a 2 year (part-time) Ofqual level 3 diploma, for those wishing to have a career in helping people and animals.
Animal Communication Audio Set
Teaching the very natural skill of animal communication
We also have a number of in-person workshops we teach in Europe, America and Australia

It can really help!
The Trust Technique takes your relationship to the next level. Building a deeper connection and showing clearly how to share the true spirit of co-operation

Yes because this is the relationship underneath the actions we do. Will it change what you do? This we can not answer. Will it change HOW you do? Most definitely.

Please contact us and we will be delighted to help you

Fill out the form below with your question

All Reviews

Isabelle-Anne Bélanger

I have known since quite a long time that I wanted to help dogs and their owners heal in a compassionate and holistic way but was unable to find any approach aligned with my compassionate view of the world and its living beings. Then, suddenly, James French appeared in a You Tube ad – which ads I usually skip at all times. And then, another synchronized event happened when my aunt who was a spiritual therapist introduced me to her friend who teaches Reiki for animals, which training I am doing this weekend. I can’t wait to complete the practitioner training with your team and have a positive impact in the world by helping animals and their owners, through a combined approach of reiki and trust practice. Thank you James French for simply being such a compassionate being and for bringing this amazing training and helping me find my life purpose. Simply thank you from the bottom of my heart! I will be forever grateful! And keep doing these ads 🙂

Diane KOCH

Hi James, Shelley,

I’m so glad of the timing where your promotional video came on youtube while I was looking for something else. It took me about 5 minutes to apply to the programme. I was developing my activity to coach people with the gentle help of horses and their emotional language. I had also applied to another training in animal communication, from a different provider a few months before and started to find my own relational approach with horses by learning ethology, to improve my way to introduce people to them during my coaching sessions. Still… something was missing to create an intuitive bond between people and animals. I couldn’t find the way I wanted, to make people find their own and authentic language to interact with them… and here you come! with a beautiful, simple way to create a space of learning and communication! so I began to practice with my little Gypsie cat.. who has emotionally gone through a lot with me this 2020 year, very sensitive… I have an exceptional emotional bond with her.. way too needy for her to relax away from me even in the room next door… I didn’t manage at first to introduce to her the TT because I didn’t realise that few seconds were already too much for her. She’s got so much contained in her little body!! I found the right pace for her and she released more and more, session after session. Now we are working with the invisible lead so she can stay peaceful if I go suddenly into another room or if I go in my car. She’s so smart and I regard her in a really different way.
I love the new relationship we are creating thanks to you. She’s even doing the job by herself now… if I settle somewhere in the house she comes next to me and goes instantly sleepy. With light support from me, she goes into a deep healing state when she needs to.
I could also tell you amazing things about horses. Still, because I didn’t found at first the right pace. I wanted to be present with a mare who had her foot done and kept taking her foot back from the person working on her. I stayed so present that she pushed us all away so she could lie down. She was taking it back because my present moment was making her heavy and she couldn’t stay balanced! Imagine the eyes of the owner at that time, and the person working on her…
Well.. I’ve learned to listen to the pace of the animal with mindful regard now and the results are amazing. Thank you dearly for what you do for these animals and most of all for us to make us become better listeners to get the chance to be taught by them. They are full of resources we can’t even imagine, such inspiring beings. I will straight away apply to the practitioner program so I can help to spread this mindset in France with anyone who would want to collaborate (Chloe is amazing by the way.. Trust Technique makes us meet beautiful human souls at the same time ^^).
Again I’m sincerely grateful to you James, Shelley and everyone I don’t know contributing to this.
Have an amazing continuation

Maude Star

I have been on a number of courses to help me with my two horses, but none has addressed our issues like the Trust Technique. It has fundamentally changed the way I see them, the way we communicate, and I would say my entire life, giving me more peace, more joy in the journey, and a more positive outlook. And did I say more peace?! My brain is generally flooded with endorphins! It’s a beautiful gift to bring to the world, and I am truly thankful to have discovered this work. I cannot praise it highly enough. I believe it is integral to our evolution as human beings. Thanks James and Shelley!


I love this course and will be going through it again. I have 3 rescue dogs, 1 is nervous timid, another nervous agressive and the 3rd is an older dog that sometimes gets anxious due to doggy dementia. All 3 have benefitted from the Trust Technique and I can see a difference in them which I’m continuing to build on. I’ve also used it to deepen my relationship with my horse and he loves it. Really looking forward to taking this further. Thank you so much James and Shelley 😊


I found the TT and this course at a time when I was struggling with the ways in which fearful animals are so often forced to endure those situations that they are afraid of. When I saw the first examples of the TT in use, I immediately knew: This is it – this is this different way of working with fearful and traumatised animals that I had been looking for. This course has been such an eye-opener that I have decided to continue and become a practitioner. With deep gratitude for the work that you, James and Shelley, are doing.

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